Nebraska-Based E-Commerce Firm Picks Hendricks County for New Fulfillment Center

VMInnovations, an e-commerce company, announced plans today to locate a new distribution center in Indiana, which will be the company’s fourth center nationally. As part of its growth, the company plans to add 75 new jobs by 2021.

The Lincoln, Nebraska-based company will invest $4.75 million to lease, renovate and equip a 160,000-square-foot fulfillment center at 2812 Airwest Blvd. in Plainfield. Renovations have concluded and order fulfillment began at the facility in July. As part of the build out, VMInnovations installed an internal software service, which will allow the company to ship home and garden, electronic, outdoor, sporting, baby and spa products across the United States. Last year, VMInnovations earned $138 million in revenue, growing sixfold from $23 million in 2010. From 2009 to 2012, the company averaged 75 percent growth each year.

VMInnovations currently employs more than 160 associates across the country, with existing fulfillment centers in Nebraska, Pennsylvania and Nevada. The company is currently hiring for fulfillment team members, with positions expected to pay salaries above the Hendricks County average. Interested applicants may apply online at

Founded in 2006, VMInnovations sells a wide range of consumer goods through its e-commerce website as well as different marketplaces and delivers orders across the nation in an average of 2.5 days. With a 99.8 percent positive feedback rating from its customers, the company works with suppliers to provide the lowest prices for brand name products.

The Indiana Economic Development Corporation offered VMInnovations Inc. up to $400,000 in conditional tax credits based on the company’s job creation plans. These tax credits are performance-based, meaning until Hoosiers are hired, the company is not eligible to claim incentives. The town of Plainfield approved additional incentives at the request of the Hendricks County Economic Development Partnership and will consider incentives for future expansions.

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